our mission
is to be the most well-known and impactful mental health brand in the UK.
why calm collective was born...
Heya 👋, I'm Rebecca, co-founder of Calm Collective®.
I'm someone who has to be constantly fidgeting with something. I can’t just sit still, especially in situations that make me feel overwhelmed and anxious.
I came across fidget jewellery and decided to order some for myself, however, I wasn’t happy with the quality as they all seemed to break so easily and none of the designs available felt like 'me'...
So I decided to make higher quality fidget rings to help with my skin picking, making sure they actually looked cute and would last a long time.
I also wanted to make Calm Collective a brand that has a powerful impact. Most importantly, helping others going through similar experiences by giving back to various charities supporting anxiety across the UK:)
design process
Since late 2022, we've been designing ALL of our products in-house, meaning you can't get them anywhere else. We're always looking to innovate with new styles, so a lot of time goes into this process. 💖
We begin by digitally designing the rings, then move on to sampling & wear-testing. Then, only once we're fully happy, we'll begin bulk production.
newness in 2024
We have big plans over the next 12 months. Based on our amazing customer feedback, we'll be releasing new collections and expanding into different lines of jewellery. 💍
Our overall product quality will continue to improve by using stronger materials such as surgical-grade stainless steel. Finally, I'm going to be putting in a lot of effort in building our community by involving you all in more decisions we make as a brand. 😇